Genesis Games is thrilled to unveil its new logo, a design that embodies the perfect blend of tradition and modernity. This transformation marks a significant milestone for us, as we strive to create a visual identity that reflects our core values of strength, power, and resilience. Let’s dive into the elements that make our new logo a captivating emblem of our brand.
Our new logo is a visual masterpiece inspired by the rich tapestry of Asian symbols. It perfectly marries the past and the present, symbolising a strong foundation and lasting structure. At its heart, the letter ‘G’ represents the connection between ancient traditions and contemporary culture in Asia. With its sharp edges and bold lines, this dynamic design exudes confidence and strength—just like Genesis Games. Every element of the logo has been meticulously crafted to embody the spirit of our brand. The design not only showcases our strength and confidence but also symbolises our commitment to bridging ancient traditions with modern innovations, celebrating the diverse and vibrant cultures of Asia.
Why did we choose red as our primary colour?
Red is all about being dynamic, strong, and sharp! This vibrant hue, especially when paired with black, commands attention and conveys confidence, power, and strength. Our red and black colour palette makes a bold statement, reflecting the essence of our brand.
Red is all about being dynamic, strong, and sharp!
Genesis Team
Creating our new logo was an intricate journey that began with deep cultural research. We immersed ourselves in the vast and diverse history, traditions, and cultures of Asia to ensure our logo resonated authentically. During the concept phase, we realised the importance of a typographic approach that could universally represent Asian character without leaning on specific symbols, given the cultural variations across the continent. Of course, the journey wasn’t without its challenges. Presenting typography to an Asian audience proved complex, as some symbols held different meanings in various native languages. This challenge pushed us to simplify our typography structure, ensuring it was clear and universally appealing.
With our new logo, we’re redefining the Genesis brand as modern, strong, and confident. We’re breaking away from the past to present a fresh, dynamic identity that resonates with our audience. The bold colour palette of red, orange, and black captures the essence of our brand’s evolution. We believe this new logo will significantly enhance our brand perception, creating a stronger connection with our audience. The visual appeal and symbolic depth of the design are set to engage and inspire our community, paving the way for a new era of creativity and innovation at Genesis Games.